Dixons: Customer Matters – Impactful commercial insight at scale

Dixons Carphone, a multinational electrical and telecommunications retailer, created the Customer Matters programme in the UK, which uses digital first research to underpin decision-making.

Shopper research & insight
Agility
Electrical retail
Customer relationship management
United Kingdom
Managing research projects

Campaign details

Brand: Dixons Agency: Trinity McQueen Country: UK

Synopsis

Electrical Retailing: A Darwinian Struggle

Currys PC World (CPCW) and Carphone Warehouse (CPW) both face unique challenges as the only national electrical and multi-network telecoms specialists. Given the maelstrom of challenging macro-economic conditions, disruption from digital brands and t

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