Dixons: Customer Matters – Impactful commercial insight at scale

Dixons Carphone, a multinational electrical and telecommunications retailer, created the Customer Matters programme in the UK, which uses digital first research to underpin decision-making.

Campaign details

Brand: Dixons Agency: Trinity McQueen Country: UK

Synopsis

Electrical Retailing: A Darwinian Struggle

Currys PC World (CPCW) and Carphone Warehouse (CPW) both face unique challenges as the only national electrical and multi-network telecoms specialists. Given the maelstrom of challenging macro-economic conditions, disruption from digital brands and t

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands