Direct response television and how it works

This article traces the development of direct response advertising on TV from its earliest days when it was intrusive, brash and unsophisticated to the present time.

Direct Response Television And How It Works

Bruce LeeOgilvyOne

Years ago, direct response television was not something you could learn by emulating best practices. There were none. DRTV was the province of the marginal marketer, a fast way to make...