On average, low-budget campaigns spend three-fifths (61%) of the media budget on digital, according to data from WARC's latest Media Allocation Benchmarks. The report is based on data from WARC's case study database of successful campaigns and includes...
Digital dominates low budget campaigns but TV leads for high budgets
A summary of the average media allocation by budget based on an analysis of WARC's effectiveness case studies from 2009-2019.
