Diesel: Cancelled Plans

Diesel, a clothing and lifestyle brand, launched a global campaign to inject itself back into culture and drive sales.

Campaign details

Brand: Diesel Agency: Publicis Italy


Diesel is the very definition of a culture brand. Its default modus operandi is to plant itself on everyone's cultural agenda, tapping into current conversations and putting its own Diesel spin on it.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands