Diageo portfolio: Marketing Catalyst – Creating a culture of marketing effectiveness

Diageo, an alcoholic drinks brand, created a web-based tool to help marketers decide how to better spend their money to deliver more gross profit from its marketing globally.

Campaign details

Brand: Diageo portfolio Advertiser: Diageo Entrant: Diageo Principal author(s): Andrew Geoghegan, Diageo Contributing author(s): Andrew Bertolaso, Gain Theory, Jack Carrington, Mother London, Andrew Deykin, Data2Decisions, Sinan Erhan, Bo

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