Diageo: Message in a Bottle

Diageo, an alcoholic drinks brand, increased sales during the COVID-19 pandemic by introducing personalised audio messages to online purchases.

Campaign details

Agency: Dare DigitalClient: Diageo

Campaign Name: Message in a Bottle

With the pandemic curtailing key celebration moments for friends and families, gift exchanges of bottles of spirits had also moved online.

DIAGEO wanted to bring emotion back...