Deutsche Telekom: T-Mobile Singalong

This is the story of a how one radically fresh, fully integrated campaign for Deutsche Telekom successfully delivered both brand metrics and business objectives across six very diverse European markets.

T-Mobile: Singalong

The 2010 Warc Prize for Ideas and Evidence was created to identify case studies that demonstrate success against four criteria: strategy, integration, results and innovation. The competition, which was open to entries from any country...

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