Determinants of Chinese consumers’ purchase intentions for luxury goods

This study examines the determinants of Chinese consumers’ purchase intentions for luxury goods by applying and extending the Theory of Planned Behavior.

Corresponding author:

Haidong Zhao, Shanghai University of International Business and Economics, 1900 Wenxiang Road, Shanghai 201620, China.

Email: hdzhao20l3@hotmail.com

Introduction

Luxury goods consumption is a significant component of modern lifestyles not only in developed countries in the West but also in emerging markets in the East (Bian & Forsythe, 2012). There have been substantial increases in the global sales volum