Determinants of Chinese consumers’ purchase intentions for luxury goods

Lini Zhang, Brenda J Cude, and Haidong Zhao

This study examines the determinants of Chinese consumers’ purchase intentions for luxury goods by applying and extending the Theory of Planned Behavior.

Corresponding author:

Haidong Zhao, Shanghai University of International Business and Economics, 1900 Wenxiang Road, Shanghai 201620, China.

Email: hdzhao20l3@hotmail.com

Introduction

Luxury goods consumption is a significant component of modern lifestyles not only in developed countries in the West but also in emerging markets in the East (Bian & Forsythe, 2012). There have been substantial increases in the global sales volum

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