Corresponding author:
Haidong Zhao, Shanghai University of International Business and Economics, 1900 Wenxiang Road, Shanghai 201620, China.
Email: hdzhao20l3@hotmail.com
Introduction
Luxury goods consumption is a significant component of modern lifestyles not only in developed countries in the West but also in emerging markets in the East (Bian & Forsythe, 2012). There have been substantial increases in the global sales volum
