Detecting falsification in a television audience measurement panel survey

Case studies reporting real-world experiences with survey falsification are uncommon. In this article, we document the experience of a panel survey in India that produced TV viewing estimates ("TV ratings") where external parties were illegitimately trying to influence respondents' behavior.

Corresponding author:

Sharan Sharma, Department of Sociology and the Joint Program in Survey Methodology, University of Maryland, Room 3133 2112 Parren Mitchell Art-Sociology Building (Bldg 146), 3834 Campus Drive, College Park, MD 20742, USA. Email: snsharma@umd.edu