Desjardins: #SOADULT

Desjardins, the North American association of credit unions, improved its brand reputation among young Quebecers by showing it can help them reach autonomy.

Campaign details

Agency: lg2 Advertiser: Desjardins Category: Pivotal Insight

Section I — Case Parameters

Business Results Period (Consecutive Months): June 2016 – November 2016 Start of Advertising/Communication Effort: June 2016 Base Period as a Benchmark: June 2015 – November 2015 Province of Québec $500,000 – $1 million