Deployment and implementation of the audience measurement system (AMS) in Latin America
Mark G. Welsh, Sandro Mesquita and David Samson
DIRECTV Latin America has worked with NDS to implement a Smart Card / Set Top Box based Audience Measurement System (AMS).
Deployment And Implementation Of The Audience Measurement
System (AMS) In Latin America
David Samson
NDSSandro Mesquita and
Mark G. Welsh
DIRECTV Latin America
background and objectives
DIRECTV Latin America has
keen interest in audience measurement...
