Demystifying semiotics: some key questions answered

The paper explores the nature, language, methods and applications of semiotics. It is necessary to understand, for example, a piece of advertising in terms of its visual signs, linguistic signs, aural signs, the implied communication situation, structure, genre, etc.

Demystifying Semiotics: Some Key Questions Answered

Rachel Lawes

Winner of the Chairman's award, MRS Conference, 2002


This paper is entitled 'demystifying semiotics', so let me begin by talking briefly about why semiotics...