Dell: A performance campaign that delivered A campaign by Dell, a computer company, in India, increased the sales of laptops by optimising their advertising and e-commerce infrastructure. PCs, computing India Campaign detailsBrand: DellBrand owner: DellEntrant company: MediaCom, BangaloreMarket: IndiaSector: PCs, computingMedia channels: Programmatic display, Sales promotion, Search marketing,Social mediaBudget: 1 - 3 millionRead the full case study here...
