Fair Trader: Rebranding a fairtrade cooperative

This case study describes how a complete re-branding and design overhaul saw Fair Trader, a cooperative model based on selling fairly traded products in the UK, move from loss to profit in just 12 months.

Fair Trader: Rebranding a fairtrade cooperative

WPA Pinfold

Executive summary

18 months after launching the Fair Traders Cooperative, the Society was facing closure. The organisation was making a loss and the business model was not working — the notes to accounts for that year say it all: