WARC subscribers can read

Diageo: Guinness Hero Harps

Guinness, an alcoholic drinks brand produced by Diageo, encouraged people to pick its brand at the bar across the UK, Ireland and Australia by launching a glowing golden harp at the point of sale.

Sign in

Marketing decisions made easy

Get a demo

By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.

Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.

* Top 10 brands