Data Integration Or Fusion
Which is best for mixed media schedule analysis?
Paul Baynton IMS (UK) Ltd.
Introduction
This paper has two purposes: firstly, to evaluate the commonly used methods of mixed media analysis in the light of relatively...
Data integration or fusion
This paper has two purposes: first, to evaluate the commonly used methods of mixed media analysis in the light of relatively new research amongst users of such techniques; and secondly, to re-visit a data integration technique, first described by Dina Raimondi and Gilles Santini at the Worldwide Readership Symposium in Vancouver 1997,1) which may well suit more of users’ requirements than methods used so far.
