DanoneWave Canada: OIKOS Dream Campaign

OIKOS, the greek yoghurt brand, positioned itself as the dream snack to increase sales and awareness in Canada, France and the UK.

Campaign details

Agency: Publicité TAXI Montréal Inc. Advertiser: DanoneWave Canada Category: Sustained Success

Section I — Case Parameters

Business Results Period (Consecutive Months): January 2015 to April 2017 Start of Advertising/Communication Effort: January 2015 January 2015 to April 2017 Canada (FR + ENG markets) $2 – $3 million