Dacia: Democratising Electric Cars

Dacia, a car company, launched a campaign in Europe to improve brand perception and make electric vehicles an essential and accessible part of an open society.

Campaign details

Brand: Dacia: Democratising Electric Cars Agency: Publicis Conseil

George Orwell's words seem to ring true, especially today when brands are constantly trying to be more exclusive and aspirational. This is a case about how Dacia democratized electric cars, which were otherwise restricted only to those who could affo