Cream Silk: Conditioned for greater advocacy

Cream Silk, a hair conditioner brand, launched an online academy in the Philippines to help unemployed women and strengthen its equity.

Campaign details

Brand: Cream SilkBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: EdukasHi, Wunderman Thompson, NuWorks Philippines, Bridges PRCountry: PhilippinesIndustries: Hair careMedia channels:Content marketing,...