COVID-19 responsible for 36% of digital consumers in Southeast Asia

Rob Clapp

An overview of digital consumers in Southeast Asia during the coronavirus (COVID-19) outbreak.

The coronavirus (COVID-19) outbreak has prompted Southeast Asian consumers to adopt new digital services, according to research from Google, Temasek and Bain & Company.

Across the region, over one-third (36%) of digital service users only started us

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands