COVID-19 fails to drive long-term e-commerce growth in Japan

Rob Clapp

An overview of shopping online by product category in Japan before and after the novel coronavirus (COVID-19) outbreak.

The novel coronavirus (COVID-19) outbreak hasn't driven Japanese consumers to shop online more as it has done in other countries, according to the latest data from McKinsey & Company.

Across 20 product categories, five are likely to see no increase

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