Counter Terrorism Policing: Extreme measures – How we got people talking about radicalisation

Counter Terrorism Policing (CTP), a division of the London Metropolitan Police Service, encouraged close friends and family to refer those at risk of radicalisation.

Executive summary

This is a paper about extremism.

But it is also a case study about doing more with less. About how a deeper understanding of our audience led to a reframing of the conversation around radicalisation. And a communications strategy built on PR, partnerships and social influence,.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands