Cottage Delight: Redesign – A celebration of variety and food discovery

Cottage Delight, a gourmet food company, increased sales and revenue in the UK by rebranding its packaging with new colours and a bunting design, celebrating culinary discovery.

Executive Summary

A declining and old fashioned condiments brand

In 2017, Cottage Delight was a brand that was stagnating, lacking relevance and declining year on year.

Despite a broad (and constantly growing) portfolio covering jams, chutneys, table sa

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