Contiki captures millennial travellers with user-generated content

Contiki, a global tour operator, pivoted its marketing toward user-generated and educational content to capture millennial travellers.

This year, youth travel brand Contiki turns 55. Launched in 1962 by a bunch of Aussies and Kiwis in a minivan heading off to tour Europe, the brand that began life marketing itself to the Baby Boomer generation has reinvented itself again and again.


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