The room temperature yogurt brand Anmuxi has been the leader in the room temperature yogurt category for many years, and its market share has continued to expand, making it the number one brand in the liquid milk market in China. The brand hopes to occupy a place with a high degree of attention "Mist Theater", to integrate the product and the original drama story, improve consumers' awareness of new products, and drive sales growth.
Case details
Brand: An Muxi
Brand owner: Yili
Main agency: Mindshare/Neo
Mindshare/Ogilvy Century
Holding Group: WPP
Put on the market: Mainland China
Delivery time: August 19-October 28, 2020
Industry: Food
Media channels: social media, video platforms
Budget:20 million...
