Consumer research in the context of social transformation

Stephen Teuber and Kerstin Ullrich

On the basis of research in East Germany the paper examines the particular conditions for consumer research in transformation societies.

consumer research in the context of social transformation

Implications for methodology and interpretation

Kerstin UllrichandStephan TeuberGIM Gesellschaft fr Innovative Marktforschung mbH

Introduction

The transformation societies of Eastern Europe are...

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