Conspicuous leisure: The social visibility of cultural experiences

Fred Bronner and Robert de Hoog

Recent research shows that people not only visit a cultural event because of the quality of what is offered, but also to show something of their personality to relevant reference groups.

Introduction: conspicuous consumption plays a role in cultural visitor choices

In daily life, consumers make choices from among a variety of goods, services, and intangible experiences. These include a durable good, such as a laptop or a car, a daily

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands