Comfort: How Comfort made laundry fashionable

Maan Bernardino–Dominguez

Unilever launched its Comfort laundry detergent brand in the Philippines as a challenger in the premium category by identifying the changes in fashion and leveraging these through social media.

Campaign details

Brand: Comfort Brand owner: Unilever Lead agency: Ogilvy Philippines Inc. Contributing agency: Mindshare Philippines Market: Philippines Industries: Laundry products Media channels: Point-of-purchase, in-store, Public relations, Social media Up to 500k

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