Colgate-Palmolive Company: Irish Spring campaign (1994)

Rebecca Stanfel

In the early 1990s the Colgate-Palmolive Co. sought to bolster its position in the highly competitive personal care market.

Colgate-Palmolive Company: Irish Spring campaign

Rebecca Stanfel

Overview

In the early 1990s the Colgate-Palmolive Co. sought to bolster its position in the highly competitive personal care market. After making several key acquisitions, the company turned...

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