Colgate: How to plant a tree by just moving a finger

Colgate, a dental products brand, launched a reforestation campaign in Colombia to promote its bamboo toothbrush.

Campaign details

Brand: Colgate Brand owner: Colgate-Palmolive Company Entrant company: Geometry Global Colombia, Bogotá Market: Colombia Sector: Oral health Media channels: Direct marketing, Online video, Websites & microsites, Word of mouth, influencers Budget: Up to 500k

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