Coca-Cola: City Pack

Coca-Cola, a beverage brand, integrated its brand values in local culture to boost brand preference in Taiwan and convert it into actual sales with its City Pack campaign.

Campaign details

Brand Coca-Cola Advertiser The Coca-Cola Company Agencies Medialand Chinese Taipei Market Taiwan Sector Soft Drinks

Executive summary

The 2020 Coca-Cola Taiwan City Can idea perfectly demonstrated Coca-Cola’s brand spirit - to include (embrace o

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