Coca Cola: Chihuahua

With its ‘Chihuahua’ campaign Coca-Cola succeeded in shedding its image as a conservative, distant and static brand unappealing to young people, and reinventing itself as a young and hip drink.
   

Chihuahua

Brand Name: Coca Cola Regular Client Name: Coca Cola Espaa Agency Name: McCann Erickson Spain Category for this Entry: FMCG Food & Non-alcoholic Beverages (Silver)

Summary

With its 'Chihuahua' campaign Coca-Cola succeeded in shedding its image as a conservative, distant and static brand unappealing to young people, and reinventing itself as a young and hip drink. Through the use of TV and radio commercials featur