Closeup: All around freshness

A campaign by Closeup, a toothpaste company, in the Philippines, helped introduce a new premium product by targeting online users during the COVID-19 lockdown.

Campaign details

Brand: Closeup Brand owner: Unilever Entrant company: Mindshare Philippines, Taguig Market: The Philippines Sector: Oral health Media channels: Online video, Programmatic display, Radio & audio, Social media, Television, Video ondemand Budget: 1 - 3 million

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