City and Guilds Group: Driving action to build brand loyalty

City and Guilds (C&G) Group, a leader in skills development, revitalised its programme and provided new insights to shape business actions and drive change.

This is a story about change, about how looking at something in a different way, with an innovative approach, can shake things up for the better and how a new dynamic can disrupt passivity and transform a business.

A highly successful educational orga

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