Citrix: The Power of Three

Citrix, a cloud computing company, increased pipeline for its new proposition in the US by combining first and third party data to optimise accounts.

Campaign details

Brand: Citrix Agency: Transmission Market: United States

Executive summary

Citrix wanted to use ABM to drive pipeline for a new proposition from some of the largest companies on the planet. And to engage some of the trickiest job roles on the planet, with three personas ranging from hard-to-reach C-level execs to sceptical