Citi ThankYou Rewards points transfer

This case study describes how Citi used the expansion of its ThankYou¨ rewards points program to successfully increase points redemption and engagement with the brand as well as increase customer spend.

Citi ThankYou Rewards points transfer

Campaign details

Agency: Javelin Marketing Group Client: Citi ThankYou Rewards Category: Financial Products and Services

Executive summary

Citi ThankYou® Premier and Citi Prestige® card members earn ThankYou® Points for making everyday purchases on their credit cards. Relaunching the program with an expanded array of partners, including travel loyalty programs, provided a

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