Centro Cuesta Nacional: Invisible Fish

Jumbo, a supermarket brand, increased awareness of the issue of over-fishing parrotfish in the Dominican Republic by removing its own parrotfish stock from its shops.

Campaign details

Advertiser: Centro Cuesta Nacional Brand: Centro Cuesta Nacional Agency: Ogilvy Dominican Republic Santo Domingo Country: Dominican Republic

Objectives

  • Commercial objective:The Invisible Fish was not created with a commercial objective in mind

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