Jackson-Triggs: We've got a wine for that

This case study explains how JT, a Canadian wine brand, created a new platform to attract consumers and consistently increase sales.

Jackson-Triggs: We've got a wine for that

Bensimon Byrne Constellation Brands, Inc.

Situation analysis

Overall assessment

In early 2011 when Bensimon Byrne first began to work with Constellation Brands, the wine category in Canada was healthy and growing. So for Jackson-Triggs (JT), a well known, dominant player in Ontario and BC, business should have been booming. Inst

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