HP Canada: In the Head of a Hacker

HP, the American technology company, raised awareness of print security as a category and increased B2B sales in Canada through an educational documentary.

Campaign details

Agency: Edelman Advertiser: HP Canada Category: Brand Content

Section I — Case Parameters

Business Results Period (Consecutive Months): December 2016 – July 2017 Start of Advertising/Communication Effort: December 2016 Base Period as a Benchmark: January 2016 – December 2016 Canada (including Quebec) $500,000 – $1 million