Cartesian Reconstructions: Meditations on The First Principles of Research

Proposes a `humanist’ model of market research following Descartes’ Meditations on First Philosophy, contrasting it with the current interest in neuroscience and neuromarketing.

Cartesian Reconstructions: Meditations On The First Principles Of Research

Nick Southgate dfgw

I have a very good reason for offering this book to you, and I am confident that you will have an equally good reason for giving it your protection...