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Carat Trends 2021: The year of emotionally intelligent marketing

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
  • Environmental & social issues
  • Health & well-being
  • Data protection & privacy
  • GDPR & privacy law
  • Using customer data
  • Subscription models
  • Tech-driven innovation
  • Internet of Things (IoT)
  • Virtual & augmented reality
  • Voice, chatbots
  • Media & publishing (general)
  • Public health
  • Gaming hardware & software
  • Brand safety
  • Digital media consumption
  • Radio & audio planning & buying
  • Social media audiences
  • Global
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