Yellow Page Group (NZ): Job Done

Yellow® New Zealand launched the ‘Job Done’ campaign to help New Zealanders reconsider Yellow® as a relevant, contemporary brand.

Yellow Page Group (NZ): Job Done

Colenso BBDO

SUMMARY

The Yellow Pages? Isn’t that what you used to find stuff before Google?

In 2008, our Yellow® client had a major image problem. Consumers and advertisers were questioning the need for the big yellow book in the post-Google age.