Wendy's: Grown with love

Wendy's, a fast food restaurant brand, launched #GrownWithLove in Canada to drive sales of salad products, encourage healthy eating and increase brand sentiment on Twitter.

Campaign details

Brand: Wendy'sAgency: McCann Canada Country: Canada

Why is this work relevant for Creative Strategy?

This campaign is an example of the power of bucking conventional wisdom – specifically in marketing a product falling quickly out of demand, and to look for success in places you would not otherwise look.

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