Advertiser: Procter & Gamble (P&G)Brand: VicksAgency: Publicis SingaporeCountry: India
Objectives
An iconic brand and household name
Vicks is a true success story in India. After entering the market over 50 years ago as a little jar of Vaporub,...
Vicks: Touch of Care
Vicks, a cough and cold medicine, increased sales and brand affinity by launching a campaign that featured a transgender mother as a way to portray new types of families in India that use Vicks to care for their loved ones.
