Vice Media: The 8-Bit Journo

VICE, a media company, recreated the experience of the internet through SMS during the communications blackout in Kashmir, India.

Campaign Details

Brand: Vice Media Idea: Dentsu Webchutney Country: India

Why is This Work Relevant for Creative Strategy?

In an age where looking at one's phone every minute for updates has become a habit, Kashmiris experienced the longest communications blackout in a democratic nation. While 15 minutes without the internet feels like an eternity, 7 million Kashmiris li