UNICEF: #NoNameMatch

UNICEF, the UN's children's charity, aimed to gain the commitment of Paraguayan presidential candidates to enrol the nation's youngsters in civil registration via this campaign, based around the 2014 football World Cup qualification matches.

UNICEF: #NoNameMatch

Agency: Oniria/TBWA Asuncion Advertiser: UNICEF Brand: UNICEF Country: Paraguay

Objectives

Paraguay has a high number of children under 1 year old without birth certificate. 24% are not enrolled in civil registration, and this number grows to 35% at Indian children.