The Female Company: The Tampon Book - A book against tax discrimination

The Female Company, an organic period products brand, changed German law through evading higher rates of taxes with tampons by selling them in the form of books.

Campaign Details

Brand: The Female Company Agency: Scholz & Friends Country: Germany

Why is This Work Relevant for Creative Strategy?

Caviar, truffles or oil paintings – until recently, in Germany many luxury goods were taxed with the reduced rate of 7% while tampons were taxed with 19%. Unfair? Yes! But German politicians refused to take notice. The Female Company decided to outsm