The Christopher D. Smithers Foundation: Hey, Charlie

The Christopher D Smithers Foundation, a non-profit organisation, raised awareness of the opioid addiction crisis among young people in the US by launching Hey, Charlie, a film shot for teens by teens.

Campaign details

Brand: The Christopher D. Smithers FoundationAgency: Heavy Pictures Country: United States


Over 2.5 million Americans are addicted to opioids but fewer than 50% of private sector treatment programs offer medications for Opioid Use Disorder (OUD) and only one-third of patients in those programs receive them. Traditional treatment, which beg

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