The Big Issue & LinkedIn: Raising Profiles

The Big Issue, a street newspaper, and LinkedIn, a professional networking platform, collaborated in the UK to enable Big Issue vendors to regain their income online.

Campaign Details

Brand: The Big Issue/LinkedIn Agency: FCB Inferno Country: United Kingdom

Why is This Work Relevant for Creative Strategy?

The Big Issue gives homeless and vulnerably housed people the means to earn a legitimate income by selling its magazine on high streets across the UK. But, on the 20th March 2020, lockdown struck and The Big Issue's 2000+ vendors were forced to stop