Telemetro Reporta: The Tweeting Pothole

This case study explains how MEDCOM, a TV channel in Panama, promoted a local news segment by focusing on potholes and social media.

Advertiser: Medcom Agency: Publicuatro Ogilvy & Mather Country: Panama


We were asked to create more awareness of a specific segment in the local news in MEDCOM's company TV Channel, Telemetro Reporta. The segment was (and still is) presented by Luis Casis, which is known as "El Reportero Ciudadano"(The Citizen Reporter)

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